Privacy policy

BRIGHTPUP PRIVACY POLICY

This Privacy Policy explains how AR7 LLC, a Maryland limited liability company doing business as BrightPup (“AR7 LLC,” “BrightPup,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you access our website, purchase products, enroll in subscriptions, or otherwise interact with our services (collectively, the “Services”).

AR7 LLC is the legal entity responsible for the collection, processing, and protection of your personal information. “BrightPup” is a trade name only.

By using the Services, you acknowledge and agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We collect the following categories of information:

1.1 Information You Provide

Including:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Order and subscription details

  • Communications with customer support

1.2 Automatically Collected Information

When you access the Services, we may automatically collect:

  • IP address

  • Device identifiers

  • Browser type

  • Operating system

  • Referring URLs

  • Transaction timestamps

  • Order metadata

This information is used for security, fraud prevention, analytics, and operational purposes.

1.3 Payment Information

Payments are processed by third-party payment processors.
We do not store full payment card numbers or sensitive payment credentials on our servers.

2. HOW WE USE INFORMATION

We may use information to:

  • Process orders and subscriptions

  • Deliver products and services

  • Communicate regarding accounts, orders, or shipments

  • Provide customer support

  • Enforce our Terms of Service

  • Prevent fraud and abuse

  • Improve operations and user experience

  • Comply with legal obligations

  • Defend legal claims

We use personal information only as reasonably necessary for legitimate business and legal purposes.

3. DISCLOSURE OF INFORMATION

We may share information with:

  • Payment processors

  • Shipping and fulfillment partners

  • Analytics and advertising providers

  • Customer service platforms

  • Professional advisors (legal, accounting, compliance)

  • Government, regulatory, or law enforcement authorities where legally required

Disclosures occur only as reasonably necessary to operate the Services, enforce agreements, comply with law, or protect the rights, property, or safety of AR7 LLC or others.

4. ADVERTISING, ANALYTICS & TRACKING

We may use:

  • Cookies

  • Pixels

  • Tracking technologies

  • Analytics tools

  • Advertising partners

These tools may collect information about your interactions across sessions and devices.

You may manage cookies through your browser settings, though disabling cookies may limit functionality.

5. EMAIL & SMS COMMUNICATIONS

By providing contact information, you consent to receive:

  • Transactional communications

  • Order and shipment notices

  • Subscription-related messages

Where permitted by law, we may send marketing communications. You may opt out of promotional messages at any time. Transactional communications necessary to provide Services may still be sent.

6. DATA RETENTION

We retain personal information:

  • As long as necessary to provide Services

  • To comply with legal, accounting, or regulatory requirements

  • To enforce agreements or resolve disputes

We may retain anonymized or aggregated information indefinitely.

7. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

However:

  • No system is completely secure

  • We cannot guarantee absolute security

You provide information at your own risk. AR7 LLC is not responsible for unauthorized access beyond our reasonable control.

8. INTERNATIONAL USERS

Your information may be transferred to and processed in the United States or other jurisdictions where we or our service providers operate.

By using the Services, you consent to such transfers.

9. PRIVACY RIGHTS

Depending on your jurisdiction, you may have rights to:

  • Access personal information

  • Correct inaccurate information

  • Request deletion

  • Opt out of certain processing

Requests may be submitted using the contact information below.
We may verify identity and may deny or limit requests where permitted by law.

10. CHILDREN’S PRIVACY

The Services are intended for individuals 18 years or older.
We do not knowingly collect personal information from children.

11. THIRD-PARTY LINKS

The Services may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of those third parties.

12. BUSINESS TRANSFERS

If AR7 LLC is involved in a merger, acquisition, financing, or asset sale, personal information may be transferred as part of that transaction.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically.
Updates are effective upon posting or notice. Continued use of the Services constitutes acceptance of the revised policy.

14. CONTACT INFORMATION

BrightPup (operated by AR7 LLC)
Support@trybrightpup.com