Terms of service

BRIGHTPUP TERMS OF SERVICE

Last Updated: March 22, 2026

These Terms of Service (“Terms”) govern your access to and use of the BrightPup website, products, subscriptions, and related services (collectively, the “Services”).

BrightPup is a trade name and brand operated by AR7 LLC, a Maryland limited liability company (“AR7 LLC,” “BrightPup,” “we,” “us,” or “our”). All Services are provided by AR7 LLC, and all purchases and transactions are contracts with AR7 LLC.

By accessing, purchasing from, or using the Services, you agree to be legally bound by these Terms. If you do not agree, you must not use the Services.

1. ELIGIBILITY & ASSENT

You must be at least 18 years old to use or purchase from the Services.

By placing an order, enrolling in a subscription, or otherwise transacting with us, you affirmatively agree to these Terms. Electronic records, transaction logs, and order confirmations constitute proof of assent.

2. PRODUCTS – PET USE ONLY

All BrightPup products are:

  • Exclusively for dogs

  • Not for human consumption

  • Not veterinary medicine

  • Not intended to diagnose, treat, cure, or prevent any disease

Statements regarding products have not been evaluated by the U.S. Food and Drug Administration.

Results may vary between animals. You are solely responsible for determining suitability for your dog and for consulting a licensed veterinarian prior to use.

3. SUBSCRIPTIONS & AUTO-SHIP PROGRAMS

BrightPup offers subscription-based products that automatically renew and ship on a recurring basis.

By enrolling in any subscription, you expressly authorize AR7 LLC to charge your payment method on a recurring basis at the then-current price until cancellation.

Failure to cancel prior to a scheduled billing or shipment date constitutes authorization for that charge and shipment.

3.1 BrightPup Club Subscription (Current)

  • Renews automatically every 30 days

  • Cancel anytime:

    • through your online account portal, or

    • by contacting customer support

  • Cancellation must occur before the next billing or shipment date to avoid charges

  • Minimum commitment: one billing cycle

3.2 Legacy Automatic Refill Subscription (Existing Customers Only)

This program is closed to new customers.

  • Renews automatically every 30 days

  • Cancellation may be done by contacting support, or by clicking the "Manage Your Account" tab. 

  • Cancellation must occur before the next billing or shipment date

Terms differ from BrightPup Club and are not interchangeable.

We may modify or discontinue subscription programs at any time.

4. SHIPPING, DELIVERY & RISK OF LOSS

  • Processing time: up to 3 business days

  • Typical delivery: 7–14 business days

Delivery timelines are estimates, not guarantees.

Risk of loss and title transfer to you when the shipment is delivered to the carrier. AR7 LLC is not responsible for carrier delays, lost packages, customs delays, or third-party fulfillment issues.

International customers assume all customs duties, taxes, and import risks.

5. REFUNDS & RETURNS

Refund window: 60 days from delivery.

Refund eligibility is determined in AR7 LLC’s sole discretion based on compliance with this policy.

We may:

  • issue partial refunds

  • apply restocking or administrative fees

  • issue refunds without requiring returns

Chargebacks initiated without first contacting support may result in account suspension or denial of future service.

6. PAYMENT, CHARGEBACKS & ABUSE

We reserve the right to:

  • suspend or terminate accounts for excessive chargebacks

  • recover chargeback fees and related costs

  • refuse service to abusive, fraudulent, or high-risk users

Unauthorized chargebacks may constitute breach of these Terms.

7. NO VETERINARY OR MEDICAL ADVICE

Nothing provided through the Services constitutes veterinary or medical advice.

You agree to consult a licensed veterinarian before use if your dog has any medical condition or is taking medication.

8. WARRANTIES DISCLAIMER

THE SERVICES AND PRODUCTS ARE PROVIDED “AS IS” AND “AS AVAILABLE.”

TO THE MAXIMUM EXTENT PERMITTED BY LAW, AR7 LLC DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING:

  • MERCHANTABILITY

  • FITNESS FOR A PARTICULAR PURPOSE

  • NON-INFRINGEMENT

  • ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE

We do not guarantee specific results.

9. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

AR7 LLC’S TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID FOR THE PRODUCT GIVING RISE TO THE CLAIM.

WE ARE NOT LIABLE FOR:

  • INDIRECT OR CONSEQUENTIAL DAMAGES

  • INCIDENTAL DAMAGES

  • PUNITIVE DAMAGES

  • LOSS OF PROFITS

  • EMOTIONAL DISTRESS

  • LOSS OF COMPANIONSHIP

  • THIRD-PARTY ACTIONS OR CARRIER FAILURES

USE OF PRODUCTS IS AT YOUR SOLE RISK.

10. PET INJURY CLAIM REQUIREMENTS

Any claim alleging harm must include:

  • Licensed veterinarian records

  • Written causation opinion

  • Proof of proper use

Failure to provide supporting documentation may result in denial of the claim.

Frivolous or bad-faith claims may result in recovery of costs and fees where permitted by law.

11. INDEMNIFICATION

You agree to indemnify and hold harmless AR7 LLC from any claims, damages, losses, or expenses arising out of:

  • misuse of products

  • violation of these Terms

  • false or fraudulent allegations

  • your negligence or misconduct

12. INTELLECTUAL PROPERTY

All content, trademarks, branding, logos, and materials are the exclusive property of AR7 LLC and may not be copied, reproduced, or used without written permission.

13. FORCE MAJEURE

We are not liable for delays or failures caused by events beyond our reasonable control, including carrier disruptions, supply chain issues, natural disasters, government actions, or acts of God.

14. MANDATORY ARBITRATION & CLASS ACTION WAIVER

Binding Arbitration

All disputes shall be resolved exclusively through binding arbitration under the Federal Arbitration Act, administered by AAA or JAMS at our election.

Delegation Clause

The arbitrator has exclusive authority to determine enforceability and interpretation of this arbitration agreement.

Class Action Waiver

All claims must be brought individually. Class, collective, and representative actions are waived.

Small Claims Exception

Either party may bring qualifying claims in small claims court.

15. GOVERNING LAW

These Terms are governed by the laws of the State of Maryland, except where preempted by federal law.

16. PRIVACY

Your use of the Services is also governed by our Privacy Policy, which is incorporated by reference.

17. MODIFICATIONS

We may update these Terms periodically. We will provide notice by posting updated Terms or by email. Continued use after changes constitutes acceptance.

18. CONTACT

BrightPup (AR7 LLC)
Support@trybrightpup.com